After marketing creates awareness and stimulates demand – merchandising takes over to complete the sale.

Merchandising has been used for years in Supermarkets, Department Stores and Exclusive Boutiques. Product placement on the end of an isle, consumer behavior, product packaging, information design and comparative value are all concepts that are used to ‘move merchandise’ once advertising creates awareness,

In the past, we depended on Travel Agents to merchandise our travel products.

With the internet – Search Engines have replaced Travel Agents – so no one is merchandising your product!

Its up to you to make sure that every page of your website, every listing and photo in the online travel sites make the consumer say ‘I’ve got to go..’ to your destination or hotel.  Forget generic sunsets and beaches. Forget fotos of front doors and furniture. Start to use every inch of the computer screen to convert ‘lookers into bookers’.

This blog will introduce you to some concepts of merchandising to help use product placement, consumer behavior, target markets, distribution channels, information design and packaging to increase sales in a very short time!