Travel consumers choose hotels and resorts in a few seconds!

We can help you stand out in a crowded online marketplace!

Introducing Caribbean Consulting’s

Wow Factor – Marketing Advantage

for Competitive Visibility & Increased Bookings!

Caribbean Consulting specializes in presenting your property from a customer’s point of view.

Potential customers are presented with thousands of hotel listings, websites, review sites, auctions, ads, discounts, deals and direct email offers every day. Does your hotel or resort stand out?

As an example, your online photo is just one of the many aspects of “Competitive Visibility”

Which of these listings would you choose when booking a hotel?

(examples taken from actual TripAdvisor listings)

Great Wall View

Do you have a great hotel but show photos of a wall or front door?

This hotel could show a panoramic view of a world heritage site!

Travelers may just see a hotel with lots of steps!

Furniture Display

This hotel has one of the best beaches in the Caribbean – but travelers don’t know!

Is your hotel showing a vacation experience -

or do your listings look more like a furniture showroom?

Unrelated Image

Will a flower or window convince travelers your hotel is the best?

At least turn the camera to show the beach!

Travelers may think that this hotel doesn’t have much to offer!

Wow! I want to go there!

This is a hotel that will get attention in an online booking site!

You may have a better hotel and lower rates – but this hotel will get travelers’ attention!

Your listing photos are only the beginning!

Are you loosing online bookings? Your online marketing may be sending business to your competition!

Travel consumers choose hotels and resorts in a few seconds! We can help you stand out in a crowded online marketplace! Introducing Caribbean Consulting’s Wow Factor – Marketing Advantage for Competitive Visibility & Increased Bookings! Caribbean Consulting specializes in presenting your property from a customer’s point of view. Potential customers are presented with thousands of hotel listings, websites, review sites, auctions, ads, discounts, deals and direct email offers every day. Does your hotel or resort stand out? As an example, your online photo is just one of the many aspects of “Competitive Visibility” Which of these listings would you choose when booking a hotel? (examples taken from actual TripAdvisor listings)

Great Wall View Do you have a great hotel but show photos of a wall or front door? This hotel could show a panoramic view of a world heritage site! Travelers may just see a hotel with lots of steps! Furniture Display This hotel has one of the best beaches in the Caribbean – but travelers don’t know! Is your hotel showing a vacation experience - or do your listings look more like a furniture showroom? Unrelated Image Will a flower or window convince travelers your hotel is the best? At least turn the camera to show the beach! Travelers may think that this hotel doesn’t have much to offer! Wow! I want to go there! This is a hotel that will get attention in an online booking site! You may have a better hotel and lower rates – but this hotel will get travelers’ attention! Your listing photos are only the beginning! Travelers compare search, ranking, reviews, price, amenities, presentation, positioning & VALUE! And this before they even get to your website! Will travel consumers choose your hotel?

Caribbean Consulting’s Wow Factor – Marketing Advantage for Competitive Visibility & Increased Bookings! Caribbean Consulting specializes in presenting your property from a customer’s point of view. We have worked with hundreds of hotels and resorts for more than a decade to increase bookings, cash flow and guest satisfaction with unique marketing solutions. Our one week program examines your ‘online identity’ & ‘bookability’ from the travelers’ perspective to provide comprehensive, easy to implement solutions to stand out from your competition! We create a compelling online presence that gets attention and a ‘Wow, I want to go there!” response from travel consumers ready to book hotels. Whether you’re a General Manager of a major resort, flagged property or small hotel, this program will change the way consumers connect with your hotel and increase bookings FAST! Fixed Price – US$ 1,450.00 100% of our clients report increased bookings, cash flow and guest satisfaction! Just a few new bookings can pay for our low-cost program! or call today for a no obligation conversation! (787) 455-4216 Richard Holm (860) 628-4474 Marie van Rooyen www.caribbeanconsulting.com | rholm@caribbeanconsulting.com About Caribbean Consulting Caribbean Consulting has more than 25 years of merchandising experience plus ‘hands-on’ experience as hoteliers, travel agents and pioneers in the development of online travel marketing. This led to our creative, ‘holistic’ approach to travel marketing for online travel sites such as Travelocity, hotels, resorts, associations and tourist boards throughout the Caribbean, Mexico, South America and Europe. Caribbean Consulting applies our experience in Merchandising, Marketing, Distribution and Reputation Management to increase sales. We don’t use formulas or templates. We treat every client as a unique challenge to reach new markets with personalized programs based on your unique travel product. We view travel from the consumer’s point of view -  presenting your special blend of product. price, value, target markets, destination and ‘expectation vs. experience’ as a unified and consistent presence that builds lasting consumer satisfaction and creates “I’ve got to go there!” consumer demand. Still not convinced? Check with some of our clients! Partial Client List Hotels Associations BVI Chamber of Commerce and Hotel Association, Tortola, BVI Caribbean Alliance for Sustainable Tourism (CAST), San Juan, PR Caribbean Hotel Association, San Juan, PR Puerto Rico Hotel Association, San Juan, Puerto Rico Rincón Tourism Association, Rincón, Puerto Rico US Virgin Islands Hotel & Tourism Association, St. Thomas, USVI Hotels & Resorts Paradise Village Beach Resort and Spa, Puerto Vallarta, Mexico Bolongo Bay Beach Club & Villas, St. Thomas, USVI Carambola Beach Resort & Spa – St. Croix, USVI Fort Recovery Estates Villas, Tortola, BVI Lazy Parrot Inn – Rincón, Puerto Rico Sibonné Beach Hotel on Grace Bay, Turks & Caicos Turtle Cove Inn, Provo, Turks & Caicos Islands Tourist Boards Caribbean Tourism Organization, Barbados British Virgin Islands Tourist Board, Tortola, BVI US Virgin Islands Department of Tourism St. Eustatius Tourism Foundation, Statia, Netherlands Antilles

]]> http://managingthecarnival.com/2010/09/30/does-your-hotel-need-more-business/feed/ 0 http://managingthecarnival.com/2010/01/13/furniture-vs-wow/ http://managingthecarnival.com/2010/01/13/furniture-vs-wow/#comments Thu, 14 Jan 2010 03:48:22 +0000 admin http://managingthecarnival.com/?p=129 Far too many hotel websites look more like the local furniture warehouse than a unique travel experience. You decide which photo would make you say 'I've got to go [...]]]> Graphic designers often crop images to fit a certain layout.

When we are merchandising a hotel, we always try to show more than just furniture.

Here is an image of a hotel suite in a European Palace Hotel’s new website:

Here is how the suite looked when I visited Palacio de los Granados:

The first image might sell pillows and lamps. The second might sell a unique experience.

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