Managing the Carnival » Product http://managingthecarnival.com Travel & Tourism Merchandising Sun, 07 Mar 2010 15:14:53 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Furniture vs. Wow! http://managingthecarnival.com/2010/01/13/furniture-vs-wow/ http://managingthecarnival.com/2010/01/13/furniture-vs-wow/#comments Thu, 14 Jan 2010 03:48:22 +0000 admin http://managingthecarnival.com/?p=129 Far too many hotel websites look more like the local furniture warehouse than a unique travel experience. You decide which photo would make you say 'I've got to go [...]]]> Graphic designers often crop images to fit a certain layout.

When we are merchandising a hotel, we always try to show more than just furniture.

Here is an image of a hotel suite in a European Palace Hotel’s new website:

Here is how the suite looked when I visited Palacio de los Granados:

The first image might sell pillows and lamps. The second might sell a unique experience.

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